The sport of Supercross in Australia is revving up to enter arevolutionary new era, with the announcement today of a long-
term deal to develop and transform Supercross into a popular
mainstream sport in Australia.
Australia’s greatest ever Supercross export, AMA and World
Champion Chad Reed will lead the campaign to bring the sport
into the spotlight, and will not only lend his experience and
direction, but will also compete in the series for the next three
years.
Joining Reed as part of this all new Supercross company will be
the highly-credentialed Mike Porra, the current promoter of the
world-renowned Crusty Demons events and founder of the UncleToby’s Iron Man Super Series.
The nation’s Supercross scene will undergo an entire re-launch,
and re-invention with innovative ideas in marketing, event
management, sponsorship and public relations.
The vision is clear; establish the sport in capital cities and
regional centres throughout Australia and build the identities of
our superstar riders, with a comprehensive and entertainingevent experience and a national television package.
The fan remains an equal top priority, with the creation of a
complete event experience which will include a sound and light
extravaganza featuring pyrotechnics, interaction between riders
and fans and a number of competitions and unique promotional
opportunities.
Within 3 years, the 6 event series planned for 2008 will have
expanded to 10 events, with the intention and scope to stage
events in New Zealand and eventually Asia.
This global reach will firm Australia’s reputation as a leader in the
racing industry, with the potential of attracting stars from further
afar such as Europe and the United States to compete.
For Chad Reed, who recently claimed the runner-up title in the
2007 AMA and World Supercross Championships, the opportunity
to help develop the sport in Australia is a valuable one, and he is
elated to be part of the new Supercross company.
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